DATA PERUSAHAAN
|
Nama Perusahaan
|
PT. Radio Swara Kreasi
|
|
Nama Station Radio
|
Kape FM
|
|
Motto
|
News & Entertainment Station
|
|
Frekuensi
|
95.4 Mhz (Kanal 79)
|
|
Tagline
|
Radio Paling Mantap Di Balikpapan
|
|
Listener ID
|
Pendengar
Kape
|
|
Coverage
Area
|
Balikpapan,
Penajam Paser Utara,Handil,Samboja
|
|
Alamat Kantor & Studio
|
Jl. Jenderal Sudirman 86, Markoni lt.3 Balikpapan Kaltim 76114
|
|
Telp. Kantor/Fax
|
(0542) 9130033/ 0542-730353
|
|
Website
|
www.kpfm.co.id
|
|
e-mail / facebook
|
|
|
Twitter
|
@kpfm
|
|
SMS Interaktif
|
0811 5427 954
|
|
Telp Interaktif ( On Air )
|
(0542) 5657293
|
|
Direktur
Utama
|
Trias
Cahyo
|
|
General
Manager
|
Sarifudin
Sariman
|
|
Station
Manager
|
Djunaidi
Alfiansyah. S
|
|
Rek Perusahaan
|
Bank BCA Balikpapan 1911799931 a/n. PT Radio Swara Kreasi
|
|
NPWP
|
02.562.459.4-721.000
PT Radio Swara Kreasi FM
JL
Soekarno Hatta KM 3,5 (Gedung Biru Kaltim Post) Balikpapan
|
|
|
|
FORMAT SIARAN
|
Waktu Siar
|
Pukul 06.00 Wita – 23.00 Wita
|
|
Format Siar
|
Umum, Berita, Musik, Interaktif
|
|
Persentase Siar
|
100 % Muatan Lokal
|
|
Sumber Materi
|
Album, Reporter, Media, Internet
|
|
Segmentasi
|
Multisegmen
|
|
|
|
PERSENTASE
MATA ACARA
|
1
|
Berita
|
10 %
|
|
2
|
Penerangan/Informasi
|
10 %
|
|
3
|
Pendidikan/Kebudayaan
|
10 %
|
|
4
|
Agama
|
5 %
|
|
5
|
Olah Raga
|
5 %
|
|
6
|
Hiburan & Musik
|
40 %
|
|
7
|
Iklan/Promosi
|
15 %
|
|
8
|
Layanan Masyarakat
|
5 %
|
|
|
|
|
PERSENTASE
MUSIK
|
1
|
Indonesia Populer
|
55 %
|
|
2
|
Barat/Mancanegara
|
30 %
|
|
3
|
Mandarin
|
5 %
|
|
4
|
Religi
|
5 %
|
|
5
|
Musik Lainnya/Lokal
|
10 %
|
|
|
|
|
|
|
||
SOCIAL
ECONOMIC STATUS (SES)
|
A
|
20 % (dua puluh persen)
|
|
B
|
35 % (tiga puluh lima persen)
|
|
C1
|
20 % (dua puluh persen)
|
|
C2
|
15 % (lima belas persen)
|
|
D
|
5 % (lima persen)
|
|
E
|
5 % (lima persen)
|
PERSENTASE
PENDENGAR
|
1
|
Anak - anak
|
5 %
|
|
2
|
Abg
|
25 %
|
|
3
|
Remaja
|
40 %
|
|
4
|
Dewasa
|
20 %
|
|
5
|
Orang Tua
|
10 %
|
|
|
|
|
|
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